The Love of Turning Pages. It’s not a fair choice to have to make, between digital and printed books. And overall as readers, we are choosing both in different ways. But how? Both print and ebook sales are on the increase2. But the ebook rate accelerates faster because its market is newer.3 Traditional books are objects we know well: we use them and manipulate them intuitively. We can feel how much we’ve read through a book, using our fingertips, and without having to search for any number or dial on a screen. Books can last ages and they are printed in a way that lasts. They do not need to be charged at night in order to function. They may even endure some floods and high temperatures. Words form a path, a stream, and you follow that path straight and true from beginning to end. There is beauty, elegance, and simplicity in the design of a book.